22:960:641 - Analytics for Business Intelligence *
This course is intended for business students of data mining[1] techniques with these goals: 1) To provide the key methods of classification, prediction, reduction, and exploration that are at the heart of data mining; 2) To provide business decision-making context for these methods; 3) Using real business cases, to illustrate the application and interpretation of these methods. The course will cover Classification (e.g. helps banks to determine who will default on a loan, or email filters to determine which emails are spam), Clustering (like classification, but groups are not predefined, as in legitimate vs. spam email, so the algorithm will try to group similar email together for instance), Regression (e.g. how ad campaigns in offline media such as print, audio and TV affect online interest in the advertiser's brand), Association Rule Learning (enables merchants, for example Amazon, to determine which items customers tend to buy together and make suggestions for further purchase, otherwise known as "market basket analysis"); and Neural Nets (helps financial agents to model complex markets for high frequency trading; helps Pandora adapt to your personal radio station). The pedagogical style will use business cases so the student can follow along and implement the algorithms on his or her own with a very shallow learning curve. In addition, students will work in teams to mine their own data. Individual students may request to work on their own company data. The computation platform with be the R Programming language and the specialized packages in data mining.
[1] - http://en.wikipedia.org/wiki/Data_mining