RBS Business Plan Competition

The 2023-2024 RBS Annual Business Plan Competition is up and running. This is a great opportunity to transform your business idea into reality. Get a chance to win total cash prizes worth $50,000.

The first step is to send in a 1-page executive summary to Professor Brownstone anytime from September 6 to December 15, 2023. The earlier you submit, the better so we can log you in and review your summary.

Several executive summaries will be chosen and asked to submit a full business plan per the rules on this site. These business plans will be presented on our pitch day (April 12, 2024) for the $50,000 in prizes.

Eligibility Open to all RBS students. Some restrictions apply for team leadership roles.
Location Newark Campus, 1 Washington Park
Participation 50 to 100 students and alumni
Sponsored by Sales Executive Club of Northern New Jersey Foundation
Contact Professor Doug Brownstone


The objective of the annual Business Plan Competition is to encourage student entrepreneurs and support the growth of jobs in New Jersey. In order to compete for the business competition prizes, there must be a serious intent to launch the proposed business. While the competition is open to current Rutgers University students, the leadership roles in the business venture must be filled by one of the three eligible categories: Rutgers Business School senior undergraduate students, current MBA students, recent graduates, and recent MBA alumni. For those current Rutgers University students who are not in one of the three eligible leadership categories, you can still compete in the competition. We can match you with a team of eligible members. Alternatively, if you are in one of the eligible leadership categories that would like to join the competition, we can match you with a team. Individuals or teams of up to five students/alumni can enter the competition.

The competition is supported by the Sales Executives Club of Northern New Jersey Foundation, which will provide total cash prizes of $50,000. Judges will be selected from Rutgers Business School MBA Alumni who have succeeded in entrepreneurial endeavors.

Compete for $50,000 in prizes

Registration for the competition will occur upon submission of the One Page Executive Summary, which will summarize the business plan in layman's terms.

Important dates

Milestone Due Date
Executive Summary (1 page) of Business Plan due December 15, 2023
Top 10 Summaries are selected by Judges February 1, 2024
Full Business Plan due March 1, 2024
Top 5 Business Plans are selected for Pitch Day March 15, 2024
Pitch Day for $50,000 in prizes April 12, 2024


Contact us

Could you use $50,000 in prizes for your business plan ideas?
Are you looking for business school student to meet eligibility?
Or are you a business school student looking to be matched with a business plan team?

Contact the Business Plan Competition team today!

Doug Brownstone
Director of Team Consulting Program
Phone: 201-747-8621 or 848-445-9263
Email: doug.brownstone@business.rutgers.edu

If you have any questions about the competition, please contact us today.

Hear from the top prize-winning entrepreneurs in the 2023 Business Plan Competition about how the experience will help their businesses.