Marketing Syllabi

All syllabi are samples. Students should always obtain syllabi for their current courses from their professors.

Click the course-level to navigate to the syllabi in this subject area.

Undergraduate - Newark

Unit	Subject	Course Number	Title
29	630	301	Introduction to Marketing
29	630	363	Advertising
29	630	368	Retail Marketing
29	630	369	New Product Planning
29	630	370	Business-to-Business Marketing
29	630	371	International Marketing
29	630	374	Consumer Behavior
29	630	385	Marketing Research
29	630	401	Sales Management
29	630	428	Marketing and Society
29	630	452	Marketing Strategy
29	630	475	The Branding of Fashion
29	630	497	Digital Marketing
29	630	498	Brand Management
29	630	499	Marketing Consulting for Small Business

Unit	Subject	Course Number	Title
33	630	301	Introduction to Marketing
33	630	363	Introduction to Advertising
33	630	368	Retail Marketing
33	630	369	New Product Planning
33	630	370	Business to Business Marketing
33	630	371	International Marketing
33	630	374	Consumer Behavior
33	630	385	Marketing Research
33	630	401	Sales Management
33	630	428	Non-Profit Marketing
33	630	452	Marketing Strategy & Decision Making
33	630	497	Digital Marketing
33	630	498	Brand Management
33	630	499	Marketing Consulting for Small Business

Unit	Subject	Course Number	Title
22	630	550	Marketing Management-Full Time
22	630	586	Marketing Management
22	630	590	Digital Marketing MS
22	630	601	Advertising & Promotion
22	630	604	Marketing Research
22	630	606	Business-to-Business Marketing
22	630	609	Marketing Strategy
22	630	610	Consumer Behavior
22	630	613	Brand Management
22	630	615	Digital Marketing
22	630	617	Pharmaceutical Marketing Research
22	630	618	Pharmaceutical Product Management
22	630	619	Managing the Pharmaceutical Sales Force
22	630	625	Healthcare Marketing
22	630	629	Digital Marketing Strategy MS
22	630	630	Consumer Behavior in a Digital World MS
22	630	631	Digital Advertising and Promotions MS
22	630	632	Social Media Marketing MS
22	630	633	Retail Marketing in a Digital World MS
22	630	634	Marketing Research in a Digital World MS
22	630	635	Mobile Marketing & Innovation MS
22	630	636	Search Engine Marketing MS
22	630	637	Content Marketing Strategy MS
22	630	638	Digital Marketing Law, Policy, Ethics MS
22	630	639	Customer Journey Analytics MS
22	630	655	Consumer Data Analytics
22	630	677	Advanced Marketing Analytics
22	630	678	Marketing Insights
22	630	679	Customer Journey Analytics
22	630	681	Digital Marketing Strategy (EMBA)
22	630	684	Market Access & Reimbursement for Drugs
22	630	686	Brand Management EMBA
22	630	689	Marketing Engineering
22	630	691	Marketing Technologies
22	630	692	Social Media Marketing
22	630	693	Retail Management for Fashion
22	630	696	The Branding of Fashion
22	630	697	Digital Marketing for Fashion & Beauty Industries

Unit	Subject	Course Number	Title
26	630	670	Multivariate Analysis
26	630	675	Marketing Models
26	630	676	Consumer Behavior