Marketing Major

RBS Core Courses

Business Core
Course CreditsNotes and Prerequisites
33:010:275 Intro. to Managerial Accounting3pre-req: 33:010:272
33:011:300 Business Forum2 
33:136:370 Management Information Systems OR 33:010:458 Accounting Information Systems333:010:458 required if double majoring in Accounting, pre-req for 33:010:458 is 33:010:272
33:136:385 Statistical Methods in Business3 
33:136:386 Operations Management3 
33:140:320 Business Law I OR 33:522:334 Business Ethics333:140:320 required if double majoring in Accounting
33:390:300 Financial Management OR 33:390:310 Financial Management for Finance Majors333:390:310 required if double majoring in Finance or declaring a Finance Concentration
33:620:301 Intro to Management3 
33:620:302 Management Skills3 
33:620:492 Business Policy and Strategy3pre-reqs: 33:390:300 or 33:390:310, 33:620:301, 33:630:301; senior year only
33:630:301 Intro. to Marketing3 
33:799:301 Intro. to Supply Chain Management3 
Credit Total35 

Required Courses

Required Marketing Courses
Course Credits Notes and Prerequisites
33:630:385 Marketing Research 3 pre-reqs: 33:136:385 & 33:630:301
33:630:374 Consumer Behavior 3 pre-req: 33:630:301
33:630:452 Marketing Strategy and Decision Making 3 pre-req: 33:630:385; senior year only
Marketing elective 3  
Marketing elective 3  
Marketing elective 3  
Marketing elective 3  
Credit Total 21  

 Elective Courses

Course Credits Notes and Prerequisites
33:630:482 Advertising Strategy 3 pre-req: 33:630:363
33:630:498 Brand Management 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:370 Business-to-Business Marketing 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:497 Digital Marketing 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:487 Independent Study in Marketing 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:371 International Marketing 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:363 Introduction to Advertising 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:489 Special Topic: Marketing Analytics 3 pre-req: 33:630:385
33:630:428 Marketing and Society 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:499 Marketing Consulting for Small Business 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:369 New Product Planning 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:368 Retail Marketing 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:401 Sales Management 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:372 Services Marketing 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:488 Special Topic: A. I. in Marketing 3 pre-reqs: 33:630:301 or 29:630:301 
33:630:480 Special Topic: Social Media & Mobile Marketing 3 pre-reqs: 33:630:301 or 33:136:385 
33:630:485 Special Topics: Intro to Professional Selling pre-reqs: 33:630:301 or 29:630:301 

Marketing Major Special Notes 

  • Starting in Summer 2024, 33:390:310 Financial Management for Finance majors will not be offered. All RBS students will take 33:390:300 Financial Management regardless of major. A grade of B or higher will be required in 33:390:300 to declare the finance major or finance concentration and to take any additional courses in the finance department.
  • If you major in Accounting as your first, second or third major, you are required to take 33:010:458 Accounting Information System and 33:140:320 Business Law I. You will not earn credit for taking 33:136:370 Management Information System. You can earn credit towards graduation if you take 33:522:334 Business Ethics but it will not fulfill a major requirement. 
  • Students with more than one Business School major may only double count one RBS course between those majors.