Marketing majors are required to follow the program requirements in place at the time of their enrollment. Please select the appropriate program requirements below. Please also review the Marketing Electives section and the important notes below.
Marketing Major – for students entering fall 2026
Business Core
| Course | Credits | Prereq(s) |
| 33:011:301 Foundations for Your Career Journey | 1 | |
| 33:011:302 Building Your Brand | 1 | 33:011:301 |
| 33:011:303 Conquering Your Transition | 1 | 33:011:302 |
| 33:010:272 Intro to Financial Accounting | 3 | |
| 33:136:385 Stats Methods for Business | 3 | Statistics, Calculus |
| 33:390:300 Financial Management | 3 | Macroeconomics, Stats, and 33:010:272 |
| 33:620:369 International Business | 3 | |
| 33:620:302 Management Skills | 3 | |
| 33:620:492 Business Policy and Strategy | 3 | Seniors only, 33:390:300, 33:630:301, and 33:620:369 |
| 33:630:301 Intro to Marketing | 3 | |
| 33:799:301 Intro to SCM | 3 | |
| 33:136:370 Management Information Systems (MIS) OR 33:010:458 Accounting Information Systems (AIS) | 3 | - For AIS: 33:010:415 |
| 33:136:386 Business Operations Analytics OR 33:010:275 Intro to Managerial Accounting | 3 | - For Managerial Acct: 33:010:272 |
| 33:522:334 Business Ethics OR 33:140:320 Business Law | 3 | Microeconomics & 33:010:272 |
| 36 |
Required Marketing Major Courses (21 credits)
- 33:630:385 Marketing Research (3) (prerequisites: 33:136:385 and 33:630:301)
- 33:630:374 Consumer Behavior (3) (prerequisite: 33:630:301)
- 33:630:452 Marketing Strategy and Decision-Making (3) (prerequisite: 33:630:385 and seniors only)
- Four Marketing Electives (12 credits)
- Refer to the electives section for course options
Marketing Major – for students entering fall 2025 and earlier
Business Core
| Course | Credits | Prereq(s) |
| 33:011:301 Foundations for Your Career Journey | 1 | |
| 33:011:302 Building Your Brand | 1 | 33:011:301 |
| 33:011:303 Conquering Your Transition | 1 | 33:011:302 |
| 33:010:272 Intro to Financial Accounting | 3 | |
| 33:010:275 Intro to Managerial Accounting | 3 | 33:010:272 |
| 33:136:385 Stats Methods for Business | 3 | Statistics, Calculus |
| 33:136:386 Business Operations Analytics (previously, Operations Management) | 3 | |
| 33:390:300 Financial Management | 3 | Macroeconomics, Stats, and 33:010:272 |
| 33:620:301 Intro to Management | 3 | |
| 33:620:302 Management Skills | 3 | |
| 33:620:492 Business Policy and Strategy | 3 | Seniors only, 33:390:300, 33:630:301, and 33:620:301 |
| 33:630:301 Intro to Marketing | 3 | |
| 33:799:301 Intro to SCM | 3 | |
| 33:136:370 Management Information Systems (MIS) OR 33:010:458 Accounting Information Systems (AIS) | 3 | - For AIS: Comp Apps or 33:010:415 |
| 33:522:334 Business Ethics OR 33:140:320 Business Law | 3 | Microeconomics & 33:010:272 |
| 39 |
Required Marketing Major Courses (21 credits)
- 33:630:385 Marketing Research (3) (prerequisites: 33:136:385 and 33:630:301)
- 33:630:374 Consumer Behavior (3) (prerequisite: 33:630:301)
- 33:630:452 Marketing Strategy and Decision-Making (3) (prerequisite: 33:630:385 and seniors only)
- Four Marketing Electives (12 credits)
Marketing Electives (all students)
| Course | Credits | Notes and Prerequisites |
| 33:630:482 Advertising Strategy | 3 | pre-req: 33:630:363 |
| 33:630:498 Brand Management | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:370 Business-to-Business Marketing | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:497 Digital Marketing | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:487 Independent Study in Marketing | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:371 International Marketing | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:363 Introduction to Advertising | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:489 Marketing Analytics | 3 | pre-req: 33:630:385 |
| 33:630:428 Non Profit Marketing | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:499 Marketing Consulting for Small Business | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:369 New Product Planning | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:368 Retail Marketing | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:401 Sales Management | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:481 Marketing Technology | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:372 Services Marketing | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:488 A. I. in Marketing | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:630:480 Special Topic: Social Media & Mobile Marketing | 3 | pre-reqs: 33:630:301 or 33:136:385 |
| 33:630:485 Intro to Professional Selling | 3 | pre-reqs: 33:630:301 or 29:630:301 |
| 33:799:410 Service Management | 3 | pre-reqs: 33:799:301 or 29:799:301 |
| 33:799:455 Supply Chain Transformation in the Digital Era | 3 | pre-reqs: 33:799:301 or 29:799:301 |
| 33:799:470 Business Intelligence for SC and Mktg | 3 | pre-reqs: 33:799:301 or 29:799:301 |
Important Notes
- To major in Finance or to pursue a concentration in Finance or Real Estate, you must earn a grade of B or higher in 33:390:300 Financial Management.
- If Accounting & Accounting Information Systems (AIS) is your first, second, or third major, you must take 33:010:458 Accounting Information Systems, 33:140:320 Business Law I, and 33:010:275 Managerial Accounting. While 33:522:334 Business Ethics, 33:136:370 Management Information Systems, and 33:136:386 Business Operations Analytics count toward graduation credits, they do not satisfy Accounting & AIS major requirements.
- If BAIT is your first, second, or third major, or if you pursue a concentration in Business Analytics, you must take 33:136:386 Business Operations Analytics.
- If you earned credit for 33:011:300 Business Forum, you do not need to complete 33:011:301 Foundations for Your Career Journey, 302 Building Your Brand, or 303 Conquering Your Transition.
- Students with more than one Business School major may only double count one RBS course between those majors.