Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. This program provides high quality education for marketing major at an affordable expense and allows students to access the exciting job market in the NY, NJ and CT tri-state area.
School Core Courses
All current RBS core courses (view curriculum)
Required Courses (9 credits)
Electives (12 credits)
|33:630:487||Independent Study in Marketing||3|
|33:630:363||Introduction to Advertising||3|
|33:630:428||Marketing and Society||3|
|33:630:499||Marketing Consulting for Small Business||3|
|33:630:369||New Product Planning||3|
|33:630:xxx||Special Topic: Pricing||3|
|33:630:480||Special Topic: Social Media & Mobile Marketing||3|
- Special Topic: Social Media & Mobile Marketing is only being offered in New Brunswick at this time.