Marketing Major

Students must take at least 18 major credits beyond the school core, including 9 credits of the required courses and at least 9 credits of electives.

Required Courses (9 credits)

Course # Title Cr
29:630:374 Consumer Behavior 3
29:630:385 Marketing Research 3
29:630:452 Marketing Strategy 3

Electives (9 credits)

Course # Title Cr
29:630:363 Advertising 3
29:630:368 Retail Marketing 3
29:630:369 New Product Planning 3
29:630:370 Business-to-Business Marketing 3
29:630:371 International Marketing 3
29:630:372 Services Marketing 3
29:630:401 Sales Management 3
29:630:428 Marketing and Society 3
29:630:475 The Branding of Fashion & Other Creative Pursuits 3
29:630:485 Special Topics: Professional Selling 3
29:630:486 Independent Study in Marketing* AR
29:630:488 Special Topics: A.I. in Marketing 3
29:630:491 Internship/Cooperative** AR
29:630:495 Marketing Cooperative Education** 6
29:630:497 Special Topics 3
29:630:498 Brand Management 3
29:630:499 Marketing Consulting for Small Business 3

*Note: Must have prior approval by RBS Undergraduate Programs Office to register.

** Must have prior approval by RBS Office of Career Management to register

AR = Credits by arrangement.

Double Major Policy

Students who major in Supply Chain Management (799) and another business school (school 29) major can double count 3 elective credits as follows:

  • If you major in Supply Chain Management and Finance, you may double count 29:390:440 Treasury Management.
    • If Finance is dropped as a major, 29:390:440 cannot count as a SCM elective
  • If you major in Supply Chain Management and Accounting, you may double count 29:010:304 Cost Accounting
    • If Accounting is dropped as a major, this course cannot count as a SCM elective
  • If you major in Supply Chain Management and Marketing, you may double count 29:630:385 Marketing Research
    • If Marketing is dropped, this course can still count as an SCM elective
  • If you major in Supply Chain Management and Leadership and Management, you may double count 29:620:350 Negotiations
    • If Marketing is dropped, this course can still count as an SCM elective
  • If you major in Supply Chain Management and MIS, you may double count 29:799:450 Fundamentals of Supply Chain Management with SAP