Marketing Minor

For Non-Rutgers Business School students

The Marketing Minor provides an opportunity for non-business majors at Newark to obtain a broad perspective of the Marketing field and explore specialty areas such as advertising, brand management, international marketing and new product planning. The format of the marketing minor closely follows that of other minors at Newark (Accounting, Business Administration, Business of Fashion and Entrepreneurship, and Real Estate). The Marketing minor does not add any new courses. It just combines existing courses into an 18-credit minor for non-RBS students.

Goals of the Minor

  • To acquire an understanding of the theories, concepts and practices in the marketing field.
  • To apply this new understanding and knowledge of marketing in a business setting.


A Minor in Marketing provides students from non-business programs with an edge over their respective peers in the marketplace.

How to Apply

Students who are not enrolled in a Rutgers Business School Undergraduate Program major can minor in marketing. Students must meet the following criteria:

  • 2.5 grade-point average
  • Prerequisites for courses they take
  • Completed College Algebra and English Composition I and II

Visit the RBS undergraduate office at 1 Washington Park, room 324 to apply

Required Courses (9 credits)

Students are required to take the following three courses:

29:630:301 Introduction to Marketing 3
29:630:374 Consumer Behavior 3
29:630:385 Marketing Research* 3

Elective Courses (9 credits)

Students can choose three of the following courses as electives:

29:630:498 Brand Management 3
29:630:370 Business to Business Marketing 3
29:630:497 Digital Marketing 3
29:630:371 International Marketing 3
29:630:363 Introduction to Advertising 3
29:630:499 Marketing Consulting for Small Business 3
29:630:452 Marketing Strategy 3
29:630:369 New Product Planning 3
29:630:368 Retail Marketing 3
29:630:401 Sales Management 3

*The prerequisite courses for Marketing Research are: Management Information Systems (29:623:220), Statistics (21:220:203), and Business Research Methods (29:623:340). Please note, Management Information Systems (29:623:220) and Statistics (21:220:203) must be completed before a student can take Business Research Methods (29:623:340).